Question

A firm following "second to market" (leaving the first to take risks and thus learning from...

A firm following "second to market" (leaving the first to take risks and thus learning from the challenges faced and mistakes made) in the Miles & Snow model is a

a.

Analyzer
b.

Prospector
c.

Defender
d.

Reactor
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Homework Answers

Answer #1

The first to market is the prospector and therefore

(b) is wrong

The defender organisation generally sells its products to a particular market and efficiency is always aimed at and there is no particular entry restriction for defender and that is the reason why

(c) is the answer

reactor organisations usually get to respond to the changes which might or might not be effective all the times and that is the reason why

(d) is wrong

However analyser is the one whose main aim is to to enter the market second following the prospector so that it can actually understand from the mistakes and implement its strategies accordingly and therefore

(a) is the answer to this question

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