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In comparison to demographics, lifestyles are ________. a) more likely to be profiles b) easier to...

In comparison to demographics, lifestyles are ________.

a) more likely to be profiles

b) easier to measure

c) more difficult to measure

d) growing at a faster rate

Business   Economics   
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Homework Answers

Answer #1

Option B.

  • Demographics segmentation helps in segmenting the customer's based on their characteristics like age, sex, race etc.
  • Even though data collection is much easier using demographics, lifestyles are easier to measure.
  • This is because the lifestyle segmentation process, segments each customer's into smaller and smaller sub groups.
  • This helps the firms in effectively providing services to each of these sub groups.
  • It also becomes much easier for them to measure their needs and requirements and it helps in increasing the Market share.
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