Question

In comparison to demographics, lifestyles are ________.

a) more likely to be profiles

b) easier to measure

c) more difficult to measure

d) growing at a faster rate

Answer 1

Option B.

• Demographics segmentation helps in segmenting the customer's based on their characteristics like age, sex, race etc.
• Even though data collection is much easier using demographics, lifestyles are easier to measure.
• This is because the lifestyle segmentation process, segments each customer's into smaller and smaller sub groups.
• This helps the firms in effectively providing services to each of these sub groups.
• It also becomes much easier for them to measure their needs and requirements and it helps in increasing the Market share.