Question

1.When Amazon delivers items in a plain cardboard box, with an arrow-shaped smile on the side of the box, this is an example of:

Select one:

a. Packaging

b. Product design

c. Labelling

d. Customer relations

2.When Netflix creates its own television shows, like Stranger Things and Bojack Horseman, what is this an example of?

Select one:

a. Disintermediation

b. Conventional distribution

c. Intermediary support

d. Horizontal channel structures

3.The Belgrave Cinema in Armidale charges a lower price of admission for students compared to other working-age adults. This is an example of:

Select one:

a. Discount pricing

b. Segmented pricing

c. Dynamic pricing

d. Allowance pricing

4.What is consumerism?

Select one:

a. A culture of extreme and excess consumption

b. A movement to protect and improve the environment

c. A philosophy based on placing customers first

d. A movement to improve the rights and power of buyers

Answer 1

a. Packaging

Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use

a. Disintermediation

Disintermediation is the process of removing the middleman or intermediary from future transactions. Same is the case here, netflix is itself producing movies and series eliminating intermediaries.

b. Segmented pricing

Segmented pricing is a situation that occurs when a company sets more than one price for a product without experiencing significant differences in the costs of producing or distributing the product.

d. A movement to improve the rights and power of buyers

Consumerism is the protection or promotion of the interests of consumers.