Question

It has been observed that the most important reason for acquiring consumer knowledge can be attributed to the two factors:

1. Changing environmental views and concerns

2. Growing role of services marketing

You are required to identify any prominent service industry [ Example: Education, Retail, Banking, etc] present in any one country of ur choice. Explain the relative importance of the above two reasons in context of this industry and how it can affect their consumers.

Answer 1

It's true that the most important reasons for aquaring consumer knowledge is affected by two main reasons-

Changing environmental reviews and cencerns

And growing role of sevice marketing

For example in Education

Many children fail to complete their education,dettered by poor school quality and persistend challenges caused by deeping powerty.

The role of educational marketing is increasing day by day rapidly because in education market potential has increasingly caused more and more institutions ,colleges and schools to be set up and competitive situations is changing rapidly.