Question

Give ONE example for each of the FIVE ELEMENTS OF THE PROMOTIONAL MIX?
-subject is marketing

Answer 1

Elements of Promotional mix and examples:

1. Advertising—television, radio, newspapers etc. For example—The Big Billion days sales start from 21^st to 25^th October.

2. Sales Promotion—Seasonal discounts, exchange offer etc. For example— Use code ZOMATO20 and get 20% flat discount. Offer expires 11/10/2020; buy 1, get 1 free; Order for $50 and get a gift worth $15.

3. Personal Selling—Face to face meeting, e-mail, Telemarketing etc. For example—Send travelling package through Email, Oral Presentation to provide an idea about a good or service to the customer.

4. Direct Marketing-- Post, E-mail, telephone calls etc. For example-- distribute catalogs through the mail.

5. Public Relations—Press Release, TV, Newspaper, etc. For example—start a campaign to encourage business to donate computers to schools.