Question

Define market segmentation. How does it link 'needs' with 'marketing actions'?

Answer 1

Market segmentation:- Market segmentation helps companies to create a market mix that allows them to target their marketing campaigns to audiences that are more likely to need their product and, find under-served segments to make them served one in future time.

Link "needs" with "marketing actions":- When it comes to marketing, their is a abundance of strategies companies employ to best present their product as the solution to consumer's needs. One of the most common marketing tools is market segmentation, which allows companies to make groups for different kinds of consumers with varying needs, demographic or unique responses to products and target their specific wants.