Question

The following factors influence a consumer decision making during purchase decisions. Psychological factors, 4P's, situational factors, and social factors.

True

False

Answer 1

True. The psychological factors, 4 P's, situational factots and social factors influence a consumer decision making during purchase decisions.
The psychological factors that influence consumer behaviour are motivation, perception, learning and attitude or belief system. Psychological factors affect the consumption decision making during purchase of good and services. Social factors includes references groups, families, roles and status in society affects the consumption behaviour of individuals. Likewise situational factors also influence the consumption of individuals. The 4 P's includes promotion, product, place and pricing affest consumer decision making while purchasing of good and services