Question

Discuss the relationship between data-driven marketing and data governance.

Answer 1

Answer : Data governance is one of cruical topic that has been used by the marketer in a systematic data driven marketing. But there is a relationship which exist between data driven marketing and data governance as follows :

• Strong data governance has been provided original and informative data in logical manner .
• With better quality data , companies also reduce the likelihood of errors and achieve logical and systematic results.
• Fewer error and greater understanding equal better data efficiency which also brings cost has been reduced in logical manner.
• Data governance can help to make more data driven marketer which provides logical and systematic result and increases revenues as well as profits.