Question

You are using a software to categorize reviews of a product into different groups (like: Happy,...

You are using a software to categorize reviews of a product into different groups (like: Happy, sad, furious, etc) by identifying certain words in the reviews. What specific type of analysis are you running using the software? Choose the best answer from the options below.

Sentiment analysis
Text analytics
Marketing analytics
Business   Economics   
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Homework Answers

Answer #1

Option A.

  • The software will be using sentiment analysis to categorise reviews of a product into different groups.
  • Sentiment analysis refers to analysing and identifying the opinions and attitude of customers towards a particular topic or area through various types of conversations.
  • The businesses usually use sentiment analysis to understand the customers opinions or reviews about their products by monitoring their conversations.
  • They usually do so by the help of softwares that can categorise reviews of a product info different groups by identifying certain words in the reviews.
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