Question

How does the “LIVE TESTS” campaign demonstrate the characteristic of integrated marketing communication? What grade would...

How does the “LIVE TESTS” campaign demonstrate the characteristic of integrated marketing communication? What grade would you give “LIVE TESTS” on integrated effectiveness? (was it effective? Explain).
Business   Economics   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Live test campaign shows the characteristics of integrated marketing by going above Classical marketing process.The company tried to involve customer through video that is attractive to customers.This method of attracting customers worked very well because customers expressed that they chose Volvo and not other competitor for this feature.Today the company has 100 million views and social media shares amounted to 8 million .

I would grade 9 out of 10 because this Live Test campaign became an example for other companies and the ad really helped .

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
How does the “Live Tests” campaign demonstrate the characteristic of integrated marketing communication? What grade would...
How does the “Live Tests” campaign demonstrate the characteristic of integrated marketing communication? What grade would you give “Live Tests” on integration effectiveness?
Marketing Essay ASAP PLEASE. What is integrated marketing communications (IMC), and how does a company go...
Marketing Essay ASAP PLEASE. What is integrated marketing communications (IMC), and how does a company go about implementing it ?
In your own words, how would you describe healthcare marketing communication and healthcare marketing promotion? (100-200words...
In your own words, how would you describe healthcare marketing communication and healthcare marketing promotion? (100-200words NO PLAGIARISM) and Relate them both from a Christian Worldview and Non-Christian Worldview (100 words NO PLAGIARISM).
we are learning about communication management. To lead others, we must demonstrate effective communication skills. Managers...
we are learning about communication management. To lead others, we must demonstrate effective communication skills. Managers who communicate well are usually better problem solvers, which is an essential skill to function well in an international workplace where diversity is increasingly the norm. To Do: Study the communication management in your own organization or with another organization in which you are familiar. in this case working at wingstop. How does theirs compare to what we studied in class? Please be sure...
What role does (presence or lack of) communication play in the Prisoner’s Dilemma? Would communication between...
What role does (presence or lack of) communication play in the Prisoner’s Dilemma? Would communication between “prisoners” lead to positive outcome(s)? Why or why not? Explain.
What role does (presence or lack of) communication play in the Prisoner’s Dilemma? Would communication between...
What role does (presence or lack of) communication play in the Prisoner’s Dilemma? Would communication between “prisoners” lead to positive outcome(s)? Why or why not? Explain.
Question 1 answer the following questions: 1. What is digital marketing? 2. How does digital marketing...
Question 1 answer the following questions: 1. What is digital marketing? 2. How does digital marketing differ from traditional marketing? 3. What is the difference between SEO and SEM? a. What are the basics a business needs to understand about SEO? b. What are the basics a business needs to understand about SEM? 4. How does remarketing work? How is remarketing different from banner ads? 5. How is mobile changing viewing consumer’s habits overall? a. What tips do you offer...
Brand: Nike Questions: Design an Integrated Marketing Communications outline for your brand. Explain your reasons for...
Brand: Nike Questions: Design an Integrated Marketing Communications outline for your brand. Explain your reasons for using different media. You need to recruit a new sales team for your brand. Explain the different steps that you should follow and also, the profile of the sales professionals that you are looking for. Marketing Myopia: Explain what do you think your brand should do in order to stay strong along time and avoid decline. Suggest the launching of a new product or...
Integrated marketing communications (promotion) We don’t want to confuse the customer. We need to talk to...
Integrated marketing communications (promotion) We don’t want to confuse the customer. We need to talk to each target audience in terms that they identify with. Are these two statements contradictory? Discuss. Promotional objectives: (chart on page 197) How does the category of goods and its phase in the product life cycle affect the promotional strategies the firm might use? What strategies could be used for unsought goods? Push/pull strategies: Can I use both strategies or only one at a time?...
1- Do you see any disadvantages to brands participating in social media? How does marketing affect...
1- Do you see any disadvantages to brands participating in social media? How does marketing affect the way you interact with social media? 2-As a consumer of mobile marketing, what is your reaction to mobile ads? What are some of the most effective ads? The least? How do they differ?
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT