Example :- The Nationwide Insurance company is known for its widespread “Life Comes At You Fast” ad series, showing all the ways in which terrible things can happen to your car, home, and other possessions. In 2007, they pruchased ad space on three adjacent billboards mounted to the Atlas Building in Columbus, Ohio, where Nationwide’s national headquarters is located. They then painted the bottom of the building and the parking lot below and a couple of cars, to make it look like the paint from the overturned can on the billboard above had spilled everywhere.
It is Local advertising because the plan is locally focussed and it caught the attention of the people.
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