Question

Question 1 (Answer the following 5 for Question 1)

Which of the following are most likely to be susceptible to pressures from advertisers on the type of stories to run?

Question 1 options:

	High-revenue media companies
	Large broadcast stations
	Popular radio channels with high audience ratings
	Financially insecure magazines
	Newspapers with a diverse range of advertisers

Under the _____ passed in 1991, telemarketers must follow a complex set of rules developed by the Federal Communications Commission.

	Federal Trade Commission Act
	Robinson-Patman Act
	Food and Drug Administration Act
	Telemarketers Improvements Act
	Telephone Consumer Protection Act

At the initial stage of an international marketing campaign, many American companies prefer to use an international ad agency based in the U.S. with foreign offices in other countries. This is because:

Question 3 options:

	U.S. agencies are more creative than foreign agencies in terms of advertising concepts.
	U.S. agencies understand world markets better than foreign agencies do.
	U.S.-based agencies give an advertiser better control of the advertising process.
	U.S.-based agencies generally understand local markets better than agencies located in these countries.
	American culture is mostly used as a basis for understanding other cultures.

Trade-oriented promotions are not subject to regulations by various agencies.

	True
	False

Under the _____, the Federal Communications Commission (FCC) required stations to run commercials about the harmful effects of smoking.

	Substantial Omission Doctrine
	Misinterpretation Doctrine
	Affirmative Disclosure Doctrine
	Fairness Doctrine
	Substantiation Doctrine

Answer 1

1. Option D

Financially Insecure Magazines.

Financially Insecure Magazines always have shortage of funds. To have a continuous supply of funds they may be susceptible to pressures from advertisers and can run the fake, manipulated stories or stories harmful to society as they contain objectionable content.

2.Option E

Telephone Consumer Protection Act

The Telephone Consumer Protection Act (TCPA) places limits on unsolicited prerecorded telemarketing calls to be made to your landline home telephone. It also prohibits all autodialed or prerecorded calls or text messages to your cell phone

3.Option C

Agencies based in the U.S. give the advertiser better control of the advertising process and facilitate the coordination of international advertising.

US-based advertising agencies and their subsidiaries are responsible for most of the advertising throughout the world. Consolidation and concentration are major trends.The concentration of spending in the US in part explains the dominance of US-based advertising agencies. Not only do they work for US-based clients that continue to expand outside the US, but also they accumulate knowledge and experience in the practice of advertising that can be applied elsewhere.

4.False

The Federal Trade Commission regulates many areas of sales promotion through the Marketing Practises Division of Bureau of Consumer Protection.The state attorneys general and local regulatory bodies also policed many promotional practises. Various aspects of Trade Promotion like Robinson Patman Act gave FTC broad powers to control discriminatory pricing practises.

5.Option D

Fairness Doctrine

The fairness doctrine required that broadcast media must provide fair coverage of all candidates on TV and provide a variety of ideology, opinions, and stories. The fairness doctrine is no longer active; however the equal time provision is still practiced.