Question

Hilton Huanying is a consistent set of amenity and service standards at Hilton properties around the...

Hilton Huanying is a consistent set of amenity and service standards at Hilton properties around the world that meet the Chinese traveler’s unique needs and expectations when traveling abroad. All of the 10 hotel brands within the Hilton Worldwide portfolio can choose to participate in the program. Currently 61 hotels are enrolled in Hilton Huanying. China has emerged as a key source market for us and we are expanding at a record pace. We also recognize the opportunity to build brand loyalty. As more Chinese guests stay with us in mainland China, we want them to choose Hilton when traveling abroad.

Huanying is the Chinese word for “welcome” and the program offers amenities and services that extend an authentic welcome to Chinese travelers. Guests are greeted at the front desk by a Chinese-speaking team member, the guest rooms are outfitted with amenities such as tea kettles and slippers, and breakfast includes traditional Chinese items such as dim sum, congee, hard-boiled eggs, fried rice, fried noodles, and dough fritters.

We were inspired to create Hilton Huanying because of our core brand promise, which is to ensure every guest feels cared for, valued, and respected.

WHAT ARE THE COMPONENTTSoF THE HILTON HUANYING (WELCOME) PROGRAM OUTSIDE CHINA ?

Homework Answers

Answer #1

The components of the Hilton Huanying Welcome Program outside China include authentic welcome to Chinese travelers, greeting the guest at the front desk by a Chinese speaking team member, providing amenities to the travelers in the room like tea kettles and slippers, and breakfast meal include traditional Chinese items like dim sum, congee,  hard-boiled eggs, fried rice, fried noodles, and dough fritters. All the components help in making the program a whole some program and plays an important role in attracting Chinese tourists to this hotel chain.

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