Question

Today, a key challenge for our brand is the rapid pace of expansion. The rapid expansion means we must hire and train more employees and ensure standards throughout more hotels. We focus on our culture and training programs so that our team members, many of whom may be new to our brand and even our industry, can deliver the hospitality guests expect from us. We ensure that our brand standards are solidly in place at every hotel so that we deliver a consistent experience. These standard brand elements refer to the overall experience for our guests, including the check-in process, overall design, in-room amenities, culinary offerings and service, among other items. These elements are important because many local customers may be staying with us for the first time and this can be an opportunity to educate travelers in China about what we stand for. hina has emerged as the world’s fastest-growing economy, and independent reports show the growth in Chinese tourism can be expected to continue. The online travel booking environment continues to grow in importance. More travelers are searching for information about hotels and destinations on their own and turning to social media and travel review sites to inform their booking decisions. Our portfolio of hotels is expanding to new markets across China—such as Guangzhou and Nanjing—as travelers within China and those visiting China from abroad are moving beyond Beijing and Shanghai and exploring other regions of the country. We also see increased interest in leisure travel and are opening several resort properties to meet this demand.

WHAT ARE THE KEY LESSONS HILTON HAS LEARNED FROM ITS EXPERIENCE IN CHINA ?

Answer 1

The key lessons learnt by Hilton in China is that that economy is expanding and the tourism sector is expanding at a spectacular rate. This is also because income in the hands of people is increasing and they are demanding more leisure time. This has led to growth in hotel industry in China and hotels have to maintain their quality and even improve further to tap the potential of the tourism industry. This will help in further growth and development of the hotel industry and attract more tourists even form other countries.