Question

Describe a product you purchased recently - compare that with purchases of a group in a...

Describe a product you purchased recently - compare that with purchases of a group in a different generational cohort. What product features are attractive to you? What about buying an outfit to wear to a party? How can firms use their knowledge of generational cohorts to market their products and services better? Provide an example of what you would do as a marketing executive - to persuade a certain generational cohort to purchase a product.  Minimum of 250 words.

I am 20 years old so Im generation Y

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