Question

Describe a product you purchased recently - compare that with purchases of a group in a...

Describe a product you purchased recently - compare that with purchases of a group in a different generational cohort. What product features are attractive to you? What about buying an outfit to wear to a party? How can firms use their knowledge of generational cohorts to market their products and services better? Provide an example of what you would do as a marketing executive - to persuade a certain generational cohort to purchase a product.  Minimum of 250 words.

I am 20 years old so Im generation Y

Business   Economics   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Below are the learning exercises for Lesson 6. What is required of you is to pick...
Below are the learning exercises for Lesson 6. What is required of you is to pick 5 of the following to talk about. Each one will require a 2 to 3 paragraph informational response. Lesson 6 Visit at least two different retailers. Determine whether each has a transition zone at the front of the store. Discuss the differences between the shopping experiences. Which one is more conducive to buying? Identify one B2C seller and one B2B seller. Describe at least...
Pick 4 questions to answer that you feel confident that you picked the correct answer Regarding...
Pick 4 questions to answer that you feel confident that you picked the correct answer Regarding setting the budget for integrated marketing communications options: - all-you-can-afford approaches involve setting objectives and then specifying tasks needed to achieve them. - incremental technique tries to set budgets based on other firms’ decisions. - competitive budgeting establishes the same budget year after year. - percentage-of-sales methods tend to ignore the promotion-causes-sales relationship. Many advertisements work primarily through recognition which means - that the...
lpha Appliances, Inc. Alpha Appliances, Inc. is a major distributor of household appliances. Its customer base...
lpha Appliances, Inc. Alpha Appliances, Inc. is a major distributor of household appliances. Its customer base consists of local retailers who stock a variety of products including appliances. Alpha purchases bulk of its products from China, Mexico, India, and Thailand. The business has been good. In past few months, Jay Adams, VP-Marketing has received numerous complaints from its customers that they have not been receiving supplies on time, costs have gone up, etc. Jay calls a meeting of his sales...
After reading the following article, how would you summarize it? What conclusions can be made about...
After reading the following article, how would you summarize it? What conclusions can be made about Amazon? Case 12: Amazon.com Inc.: Retailing Giant to High-Tech Player? (Internet Companies) Overview Founded by Jeff Bezos, online giant Amazon.com, Inc. (Amazon), was incorporated in the state of Washington in July 1994, and sold its first book in July 1995. In May 1997, Amazon (AMZN) completed its initial public offering and its common stock was listed on the NASDAQ Global Select Market. Amazon quickly...
Funding an IS project through a Chargeback method involves: Pricing the IS service out for the...
Funding an IS project through a Chargeback method involves: Pricing the IS service out for the customer buying the end product Direct billing by the firm for IS resources or services to the department that uses them Direct billing by the manager of a function for IS resources or services to an employee that uses them An accounting process that reduces tax liability for capital investments All of the following are attributes of considering IS costs as Overhead except the...
In February 2012, the Pepsi Next product was launched into the US market. This case study...
In February 2012, the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Pepsi Next Case Study Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product...
Use the business developed below. Explain the 10 assumptions that you used in developing this business....
Use the business developed below. Explain the 10 assumptions that you used in developing this business. Overview- We are going to start a bakery business as I have my interest in bakery. This is going to be start-up business plan. The name of our Bakery would be “Bake It or Make It”. It would be managed by me along with my team of new bakers around the city. Opening a bakery at initial stage would involve a lot of investment...
Use the business developed below. Explain the 10 assumptions that you used in developing this business.(...
Use the business developed below. Explain the 10 assumptions that you used in developing this business.( please explain ) Overview- We are going to start a bakery business as I have my interest in bakery. This is going to be start-up business plan. The name of our Bakery would be “Bake It or Make It”. It would be managed by me along with my team of new bakers around the city. Opening a bakery at initial stage would involve a...
1. Running On Carla Gomez is the owner of Running On—a retail store that sells shoes...
1. Running On Carla Gomez is the owner of Running On—a retail store that sells shoes and accessories to runners. Carla is trying to decide what she should do with her retail business and how committed she should be to her current target market. Carla started Running On retail store in 1994 when she was only 24 years old. At that time, she was a nationally ranked runner and felt that the growing interest in jogging offered real potential for...
Delta airlines case study Global strategy. Describe the current global strategy and provide evidence about how...
Delta airlines case study Global strategy. Describe the current global strategy and provide evidence about how the firms resources incompetencies support the given pressures regarding costs and local responsiveness. Describe entry modes have they usually used, and whether they are appropriate for the given strategy. Any key issues in their global strategy? casestudy: Atlanta, June 17, 2014. Sea of Delta employees and their families swarmed between food trucks, amusement park booths, and entertainment venues that were scattered throughout what would...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT