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1. The makeup of the American family has changed dramatically. However, the generally accepted rule is...

1. The makeup of the American family has changed dramatically. However, the generally accepted rule is that for expensive products and services, the vast majority of husbands and wives engage in joint decision making. What is joint decision making? Provide a product class to illustrate.

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There are mainly two decision-making styles namely, spouse dominant and joint decision-making. Spouse dominant decisions refers to those decisions for which either the husband or wife is responsible. With a joint decision-making style, both the husband and the wife participate in most of the decisions.

Decisions in regards to expensive products and services such as household durables, cars, vacation, and homes are typically made jointly. As a rule, joint decision making increases with the education of the spouses. Joint purchase decisions are generally far more complex in comparison to the choices made by a consumer a individually because they require consideration of the needs and interests of the participants simultaneously.

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