First of all understand the difference between cultures of
self-service and personal selling. In self service, Customers
directly choose products according to his choice. On other hand,
customers are assisted by the customer service executives in
personal selling.
Self service helps customers to exercise options over the
verities of products. Here, customers are not obliged to purchase
products. Customers experience a kind of freedom and are free from
restrictions and compulsions.
Hence, personal selling is not likely to thrive in future.
Customers are not provided with multitude of choice and feel
restricted and obliged to limited products.
Thus, in present days, mall, e-commerce etc are providing
facility of self service to gain pool of customers.