Question

Which of the followings is NOT related to multinational retailers? a. Licensing rather than franchising b....

Which of the followings is NOT related to multinational retailers?

a.

Licensing rather than franchising
b.

Centralized and standardized
c.

Motivation for internationalization is growth.
d.

Internationalize after saturating the home market.
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Answer #1

Multinational retailers operates in its home country, as well as in other countries around the world. They believe in licensing rathen than giving franchise. It is a centralized model as headquarters set in their home country and then build various manufacturing plants and production facilities in other countries and provides a standardized product. Internationalisation is done with the growth motive not because they covered their home country market i.e. saturation.

Option D is correct.

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