Question

Companies that wish to compete in the modern market generally turn to social media as a way to expand their presence among key customers. Are there industries for which a presence on the social media network is essential? Are there some businesses or organizations for whom social media presence is not as necessary for success? What factors seem to dictate whether or not social media should be a priority?

Answer 1

Generally startups need their presence on social media because they need more advertisements for their products.Social media advertisements are cheap and cost effective and moreover,gathers a large audience.Sometimes,it becomes mandatory to go through an advertisement on a social media website.So,social media is a great platform for startups.

Now,industries or business that are already established and are performing well and have got their clients already does not need to be present on the social media because they are already well know.

The size of the business,the maturity of the industry are some factors that seem to dictate whether or not social media should be a priority