Question

Choose a company that markets computer products over the Internet. In what ways does the company create value? Is it likely to capture much of this value? Why? Why not? Explain

Answer 1

A company that markets computer products over the internet is Flipkart. It is known for selling electronic products online and has captured most of the market share of offline retailers. The company create value by selling products at lower rate as compared to its other retailers in the market. Also provides gurantee on the product and offers more variety as compared to other retailers. Also, delivery is free above a certain amount. This saves customer's time and cost of travelling. This has helped in increasing its customer base. And thus earn more profit by sellin more products to the consumers. Thus, it has captured much of this value.