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Rank these functions to importance order for a pharmaceutical company. And explain why. Distribution  Manufacturing  Market...

Rank these functions to importance order for a pharmaceutical company. And explain why.

Distribution 

Manufacturing 

Market research 

New product development

Human resources 

Product promotion 

Quality assurance 

Sales 

Legal and governmental affairs 

Controller 

Business   Economics   
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Homework Answers

Answer #1

Pharmaceutical company needs to be very focussed on its research and development that will make it survive in the industry where the goods are considered to be of very high importance.

A company in this industry first of all has to be certified only then it would be able to work further as this industry is very restricted with government laws and varios similar affiars because of the strategic importance of the industry.

Secondly a coompany in medics sales through quality assurance and then requires accessibility and availability through proper distribution.

Sales is not that much priority but product ptomotion after market research needs to be focussed.

Hence the ranking could be made as follows-

Legal and governmental affairs

Quality assurance

Market research

Distribution

Manufacturing

New product development

Product promotion

Human resources  

Sales

Controller

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