Question

Explain why intrusive ads may be a good choice for an advertiser. Discuss a situation where...

Explain why intrusive ads may be a good choice for an advertiser. Discuss a situation where a user may see an intrusive ad and have a bad experience with it. Do you think that could change a user's opinion of that brand? If so, how?

Homework Answers

Answer #1

Intrusive Advertising can be regarded as one form of advertising where an interruption to the current task will happen and then advertise on the whole. This type of advertising can usually seen on platforms like youtube etc. When the user is eagerly watching a video or doing an important work and at the time when the ad comes, it would be so frustrating to the user and might have a bad experience with it. WIth intrusive advertising, the person gets to know about a brand easily and when it is repeated many times at many instants, he might definitely definitely consider it as an option for a relevant work which is something desired. Therefore, intrusive advertising might change the user's opinion on the brand.

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