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Compare the business-level strategy of Starbucks to that of a different, less expensive coffee-shop (Costa Coffee,...

Compare the business-level strategy of Starbucks to that of a different, less expensive coffee-shop (Costa Coffee, Dunkin’ Donuts, etc.). What are the fundamental differences with regard to the product experience that each one offers? Is the price difference justifiable?

This class is Strategic Resource Allocation and Planning

Business   Economics   
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Answer #1


Starbucks has become world renowned firm in field of beverage. It was launched much later than Dunkin Donut. But Starbucks has been successful in spreading its business in over 70 countries.
Starbucks offers customized products and offer other services such as free wireless internet and music for free. Hence, Starbucks has been successful in building its brand image. On other hand, Dunkin Donut does not offer such customized services to its customers. Dunkin donut focuses on middle class only. Thus, it stresses on competitive prices only.
Hence, Starbucks’s branding, customization and free time spending facility have helped it to set price which higher than its competitors.

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