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Baby Boomers are agents of pop culture, CEOs of most Fortune 500 companies, and they outspend...

Baby Boomers are agents of pop culture, CEOs of most Fortune 500 companies, and they outspend other generations on consumer goods and services by an estimated $400 billion each year. Yet they are still subjected to ageism.

How has the Baby Boom generation changed society’s definition of aging and the elderly?

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