Question

(c) Is Mass Marketing still relevant?

Consider the continuum from mass marketing (one message to all consumers, as in a television advertising) to targeted marketing (with identified segments receiving tailored marketing messages), to one-to-one marketing (with each consumer receiving a personalized message). With the changes in communication technology in recent years, do you think that mass marketing is still relevant? Can it be effective in a world of computers, cell phones, and tablets?

Answer 1

Mass marketing is still relevant. The reason is that vast no. Of people still prefer watching television and that too for news and entertainment. Also for some people TV ads by outstanding channels may be more reliable than some Facebook or Web page with which they are not much familiar and which they trust less. This is particularly true considering the vast amount of fake advertisements on Internet which are nothing more than spam and other instruments which try to steal personal information of people. Further if company is reliable people will flock to it through any medium. Also people do not always check their email etc. The need of the hour is combination of two rather than depending on only one.