Question

42. All the following statements are true regarding a Japanese market EXCEPT:

the costs of Japanese consumer goods are among the highest in the world.

manufacturers depend on wholesalers for a multitude of services to other members of the distribution network like financing, physical distribution etc.

the Japanese distribution structure supports long-term dealer-supplier relationships.

the Japanese market is characterized by the tradition of frequent trips to the store.

the Japanese consumers favor price over personal service.

46. Which of the following statements is true regarding agent middlemen?

They do not take title to the merchandise.

They assume trading risk.

They are less controllable by manufacturers than merchant middlemen.

They are frequently criticized for not representing the best interests of a manufacturer.

They work on their own.

40. Which of the following statements is true regarding an import-oriented distribution structure?

Distribution systems are national in scope.

The relationship between the importer and any middleman in the marketplace is similar to that found in a mass-marketing system.

The idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the ultimate consumer is common in an import-oriented system.

Several independent agencies providing functions such as advertising, marketing research, financing are a part of this distribution structure.

An import-oriented distribution structure is considered as a traditional distribution structure.

39.Robert always lets his customers know when changes are being made and calls on his customers regularly. As part of relationship marketing, Robert is building a(n) _____ with customers.

long-term relationship

distance relationship

Internet link

service-only link

standard call-contact frequency

Answer 1

42.

E

It is not true that Japanese consumers give preferences to the price over services. Rather, they are the audience, who prefer personal service with more significance.

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46.

A

Agent middlemen provide platforms for the producers and buyers and facilitate the movement of goods from one party to another party, without taking title on their own.

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40.

D

It functions as a traditional distribution structure.

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39.

A

It is the example of building a long term relationship with the customers.