A ice cream parlous in a monopolistically competitive market faces a demand curve given by P = 12 – 0.5Q. Marginal revenue of MR = 12 – Q. The variable costs of producing ice cream are VC = 2Q and so the marginal costs are constant at $2. If the ice cream parlor is in a long-run equilibrium, what must its fixed costs be?
Monopolistically competitive in the long run condition:
MR = MC and P = ATC
Set MR = MC
=> 12-Q = 2
=> Q = 12 - 2
=> Q = 10.
Long run equilibrium output is 10 units.
and, P = 12 - 0.5Q
put Q = 10
=> P = 12 - 0.5(10)
=> P = 12 - 5
=> P = 7
Long run equilibrium price is $7.
----------------------------
TC = VC + FC
=> TC = 2Q + FC
ATC = (TC/Q)
=> ATC = (2Q+FC) / Q
=> ATC = 2 + (FC /Q)
Put, P = ATC
=> 7 = 2 + (FC/Q)
=> 7 = 2 + (FC /10)
=> 7 - 2 = (FC/10)
=> 5 = (FC/10)
=> FC = 5 * 10
=> FC = 50.
Fixed cost would be 50.
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