The startup environment launching new products and services are becoming ...
Select one:
a. harsher due to the lack of entrepreneurship books.
b. easier due to the availability of books.
c. harsher due to the changing business environment.
d. harsher due the non-availability of traditional textbooks.
e. easier due to the availability of internet for research
Answer- Correct option is 'e'
The startup environment launching new products and services are becoming easier due to the availability of internet for research. Desk research or internet research is a research that we can do from a desk, at home or working place, using the computer and internet. Desk research is a cheap, quick to do and is usually good for getting background information. Information on market, sectors and industries is published in newspapers, industry surveys and reports, many of which will be available on the internet. There are websites that provides all the informations. Desk research can provide information on product development, customers needs and characteristics, competitors and market trend. It should help to estimate the size and growth of the market. So, the startup environment launching new products and services are becoming easier due to the availability of internet for research.
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