Question

Research the term "integrated marketing communications." In at least 200 words, describe the term and why it is important to know about this concept as it relates to this course in electronic marketing.

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Answer 1

Integrated Marketing Communication(IMC) is the use of marketing strategies to optimise the communication of a consistent messages of the company brands to stakeholders. IMC requires marketer to identify the boundaries around the promotion mix element and to consider the effectiveness of the campaign messages. It is a holistic planing process that focuses on the integrated messages acrosss communication disciplines,creativeexecution, media, timing and stakeholders. AN integrated apporach has emerged as the dominant approach used by the companies to plan and execute their marketing communication programs and has been described as a paradigm shift.