Question

How do you achieve the five fundamental goals by applying the TRUE Brand Compass concept? I want these discussions to be very focused on your thought process, your ideas, opinions, and knowledge. Obviously, if you make a claimed fact you MUST back it up with references.

Answer 1

A real brand compass is indeed a tool that can tell a lot about your brand's success on the whole. It indeed has five core values which include vision, mission, purpose, objectives and values. Purpose is indeed a reason why your company gets to exhibit beyond making profits on the whole. The vision statement indeed gets to tell a lot about the desired end-state towards the product development on the whole. The mission statement tells a lot about the thing what and why are you going to do certain things on the whole. The brand values tell a lot about principles on which the company is founded all in all. The objectives tell about the business strategies as well as your future goals.