What type of Market structure does Burger King belongs to? Why did you choose that particular structure for Burger King?
If Burger King decides to offer a new steak sandwich that generates a significant amount of sales very quickly, what would be its competitors response? Why?
Based on your analysis of competitors response, what would happened to Burger King's economic profit in the long-run? Why?
Burger King belongs to an oligopolistic market structure. This is because it has a few major competitors in the market like Mcdonalds, Dominos and Wimpys where they occupy a large section of the market share. In case a new product like a steak sandwich is introduced by Burger King, then the other competitors like Wimpys will introduce some variant of the same product into the market as they have to remain competitive. They will price it around the same and also inroduce some additional frills to gain more market share. In such a market the economic profit of Burger King will be eroded to a certain extent as some more major competitive players come into the market but they will still have positive economic profit as it possesses a certain degree of market power. This is the characteristic of a oligopolistic market structure.
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