Question

Video Case – IBM: Using Strategy to Build a "Smarter Planet"

Read case: Kerin & Hartley textbook beginning on page 49

View video at kerin.tv/13e/v2-5

Answer the following questions (each response should be substantial):

What is IBM’s “Smarter Planet” business strategy? How does this strategy relate to IBM’s mission and values?

Conduct a SWOT analysis for IBM’s Smarter Planet initiative. What are the relevant trends to consider for the next three to five years?

How can IBM communicate its strategy to companies, cities, and governments? How is Watson a part of the communication strategy?

What are the benefits of the Smarter Planet initiative to (a) society and (b) IBM?

How should IBM measure the results of the Smarter Planet strategy?

Answer 1

Answer 1:

The idea of Smarter Planet came to IBM during the time of economic crisis of 2008. This was the time when the economies of the world were slowing and government was looking for plans to rebuild their infrastructure.According to IBM, the vision of Smarter Planet is driven by three Is - Instrumentation, Interconnectedness and intelligence. This vision is mainly related to showing industries to be more productive, efficient and responsive. Thus, emphasis on computational power and innovative thinking was promoted.

This relates to the IBM's mission and vision because IBM is a company that find out ways to keep their consumers happy and satisfied and look for ways to innovate and increase efficiency by promoting advanced technology.