ZD&D holds a patent on a unique medical device that is used
for DNA mapping. Assume that ZD&D is a single-price
profit-maximizing monopolist and is currently earning positive
economic profits.
(a) Draw a correctly labeled graph and show each of the
following.
(i) ZD&D’s profit-maximizing price and quantity, labeled as
P* and Q*.
(ii) The area representing ZD&D’s economic profits.
(iii) The allocatively efficient level of output, labeled as
Qs.
(b) Instead of maximizing profit, assume that now ZD&D
maximizes its total revenue.
(i) On your graph in part (a), identify the output level that
ZD&D would chose, labeled as Qr.
(ii) Explain why the output you identified maximizes total
revenue.
(c) Assume that the government imposes a set price (a price
control) on ZD&D so that the allocatively efficient level of
output, Qs, is produced.
(i) On your graph in part (a), show this set price, labeled as
Ps.
(ii) With the price control, explain whether ZD&D maximizes
profit at Qs.
(d) Assume that now the government levies a per-unit tax of $t on
ZD&D’s output. Assume that now ZD&D maximizes its
profit.
(i) Compared with P* and Q* in part (a), how will ZD&D’s
profit-maximizing output and price change?
(ii) Compared with Q* in part (a), does the per-unit tax lead to a
more allocatively efficient level of output? Explain.
Answer : a) i), ii), iii) & b) i)
We know that when MR = MC then equilibrium condition occur. In the above diagram E is the monopolistic equilibrium point. As ZD&D is a single price profit maximizing monopolist , it charges higher price than equilibrium. The profit - maximizing price is P* and output is Q* .
The area P*abc shows the economic profit of ZD&D.
Allocatively efficient condition occur at that point where AR = MC. In the above diagram Qs is the allocatively efficient output level.
We know that
Total Revenue = Price × Quantity. In the diagram as Q* is the equilibrium quantity level, the total revenue maximizing output level is Q* which is also shown as Qr . The area P*aQrO represents the total revenue of ZD&D.
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