We sample primarily to facilitate Data collection that we use for research analysis particularly when the population being studied is larger.
Sampling enables you to collect and analyze data for a smaller portion of the population (sample) which must be a representative of the entire population and then apply the results to the whole population.
Sampling permits you to draw conclusions about very complex situations.
Sampling permits you do your research faster and at a lesser costs .
In fact, sampling is very important in facilitating the research process but adequate care need to be taken when selecting the sample, because if the sample is not a representative, the results being applied to the entire population will be misleading.
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