Question

Which of the following is NOT an example of product differentiation?

A. a clothing store that advertises jean jackets that will make anyone cool

B. a grocery store that chooses to locate closer to customers than a competing grocer

C. a chef who chooses to put arugula and spinach on his hamburgers

D. a coffee house that offers drinks made from Fair Trade coffee beans

E. a farmer who doesn't advertise his watermelons because consumers already know that watermelon tastes better than other produce

Answer 1

Option E

a farmer who doesn't advertise his watermelons because consumers already know that watermelon tastes better than other produce

Product differentiation is in quality, quantity or convenience and preference and taste of the consumer.

The jean jacket is a preference or trend, so it is differentiation.

A closer store is better because it saves time and money.

The burger can be differentiated from the arugula and spinach

Input specific coffee beans differentiate the coffee from other coffee.

The farmer is producing watermelon and that is identical.