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Why is it challenging to measure how successfully a business is practicing sustainability

Why is it challenging to measure how successfully a business is practicing sustainability

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It is quite difficult in measuring how a business is practising sustainability because there are a number of factors other than profits which can be measured quite easily. These include the growing or decreasing demand factor, the atmospherics, the ability to meet the future expectations of the people, the adaptability etc, All these can get to make it difficult whether the company or the organisation is successfully practicing sustainability or not on the whole.

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