Question

Choose a company that markets computer products over the Internet. In what ways does the company create value? Is it likely to capture much of this value? Why? Why not?

Answer 1

A good example of this would be Amazon. It is one of the largest online sellers of electronic products globally. It adds value through the discounts that it provides and also the offers that go on the products that it sells. This helps to increase sales through improved marketing. Amazon has been enormously succesful in the kickbacks that it receives from the companies on the behalf of whom they sell. Flipkart is another more regional seller that has done brilliantly through the sale of electronic products online. These companies do well in the offers that it provide its customers through the use of discounts and also bundled offers of goods.