Question

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There are several brands I am loyal to, especially when it comes to my skincare routine. However, one brand that I cannot live without is Ocean Potion sunscreen. I am a freak about putting sunscreen on everyday and I have used this brand for years. Not only does it smell amazing, but I never burn with it. I will do everything I can to find it in stores or get my hands on it. It is extremely hard to find, especially all year around. I normally have to travel to pharmacies to find it and even then I sometimes strike out. I have used Ocean Potion for over ten years so I will never use a different brand. I look for it everywhere I go because it is not easy to find but if I can't find it sometimes I order it directly from them. I love this sunscreen and I will not try other ones even if I have to because I know I will hopefully find it elsewhere.

Answer 1

The post above states that the person is a loyal customer of Ocean Potion Sunscreen. The loyality with the brand is so high that person will not switch to any other brand even though the person have to search for this sunscreen in various shops as the brand is not easily available in all the shops. The person is not ready to try another brand because the level of satisfaction from the use of the brand is so high that no other brand of sunscreen can fulfill this level of satisfaction. Though the market for sunscreen is monopolistic type but the customer in the post is not ready to substitute the consumption of Ocean Potion with any other brand of sunscreen.