Question

which of the following is true of focus group interviews?

		typically made up of 3-5 participants
		led by a group leader who is chosen by the participants
		meet for 90 minutes to 2 hours
		provide quantitative data

a retail store wants to identify the ideal store layout for increasing store sales. Because it primarily uses two store designs, the chain will match pairs of stores that have different designs but similar shopper demographics and location. Sales between each pair will then be compared to determine if store design is related to sales. Which type of study is this an example of?

		formal study
		experimental study
		exploratory study
		longitudinal study

Answer 1

Q.no:1 (Meet for 90 minutes to 2 hours)

Explanation:

The focus group discussion involves gathering people from similar background or experience together to discuss a specific topic of interest,generally involves in which a small group of usually 8 to 12 people are involved the discussion and meet for 90 minutes to 2 hours.

Q.no:2

Answer:(Experimental studies)

Explanation:

It is based on the Experimental studies and also often applied for a substitute for ex post factor study,in this test the hypothesis about cause and effect relationship study.