Question

Think of some of your favorite brands. Choose one brand that advertises in a way that provides factual information to consumers. Choose another which advertises in a way that provides no apparent informational content. Do you think both forms of advertising are nonetheless valuable to consumers? Explain.

Answer 1

Playtex campaigns and the Wonderbra ads.

Playtex tells us all about how it crosses your heart (which is a bit absurd) and that it lifts and separates (when all you really want is to round them up and point them in the right direction). You were suddenly shaplier - It gave too much information about the product.

The other suggested you'd have a bust like Eva Herzigova - so iconic it was parodied example by Kaliber's Hello Girls campaign but didn't explain about the product.

There are different categories of people and valuability of product depends on the type of product itself. So, yes both forms are valuable to consumers.