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Let's examine what happens in an industry when it becomes competitive.
The pharmaceutical industry allows drug makers to hold a patent on a drug for a certain period of time to recoup their costs before it is made available to the public via a generic branding. Why are the prices of generic drugs so much cheaper after they come off a patent? As a part of this, pharmaceutical companies often attempt to extend the patent period for a specific good, buy why? Take a look at the pharmaceutical industry in depth with an eye towards the economics of the industry.
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