Question

Craig is a devoted family man. The proud father of 3, he loves taking his kids fishing or playing sports with them. A confirmed 'do-it-yourselfer', he feels his home is the best possible psychological and financial investment he can make. He is brand-conscious but tries to get the best value for his money. He likes to wait to purchase until there are many price and quality choices.

early majority

innovator

early adopter

late majority

laggard

Dan is a self-made businessperson. He had to go to work at 16 when his father died. He finished high school by age 20 by an alternative route. He likes products that are practical. He resents his daughter telling him he should modernize. He is still a sought after customer since when he buys a product its sales may already be declining.

Group of answer choices- late majority, innovator, early adopter, early majority, laggard

Answer 1