Question

Jim is a retired widower. He works on fixing things up in his too-large home. He is cautious and sometimes outright suspicious about strangers. This also includes anything new. He never buys some products as he's nervous about change and new ideas.

Group of answer choices

laggard

innovator

early adopter

early majority

late majority

Karen is a contented housewife. A high school graduate, she married her only boyfriend and quickly had 3 children. She still loves her husband and is proud of him for being a good provider. She is the primary shopper for her family and wants to make sure her choices are best for her family so she waits until the 'bugs' are worked out of a new product before she tries it.

Group of answer choices

early majority

innovator

early adopter

late majority

laggard

Answer 1

SOLUTION:-

1.Laggard:

As Jim doesn't want to change things and resist buying things that might change his daily lifestyle and other behaviours, he is a laggard because he buys the last.

2. Early adopter:

As karen is a person who want to try the new products but still waits for the bugs to be tested out, she is an Early adopter who adopts and uses the products before anyone else but still not the first.

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