Question

Introduction about PEPSI.

Vision and mission of PEPSI with the explanation.

The expected future price of PEPSI.

All information must be about PEPSI in the united states.

(when explaining focus more on the economy of the company)

(50 marks )

At least 5 pages

Answer 1

Introduction about PEPSI-

PepsiCo, Inc., one of the world's biggest food and beverage companies with products available in over 200 nations. When the Pepsi-Cola Company merged with Frito-Lay, Inc. in 1965, it took its name. The headquarters of the company are located in Purchase, New York. Caleb D. Bradham (1866–1934), a New Bern, North Carolina pharmacist, developed the first Pepsi-Cola. In 1898, Bradham named his sweet cola-flavored carbonated beverage Pepsi-Cola, hoping to replicate Coca-Cola's latest success. The beverage was so famous that the Pepsi-Cola Company was established by Bradham in 1902.After many years of moderate prosperity, the company fell on hard times after World War I and was reorganized and reincorporated on several occasions in the 1920s.

Charles G. Guth (1876–1948), founder of the contemporary Pepsi-Cola, picked up the trademark and property of the company in 1931. He set up a new Pepsi-Cola Company, had a chemist formulate a stronger drink, set up fresh bottling operations, and started merchandising for five cents a tremendously profitable 12-ounce bottle. Guth was also president of Loft, Incorporated, a candy manufacturer and soda-fountain chain (established in 1919), and in legal fights in 1936–39 he lost control of Loft's fresh leadership interest in the Pepsi-Cola Company. The name Loft, Inc. was altered to Pepsi-Cola Company when the Pepsi-Cola Company was merged into Loft in 1941.

In 1950 Alfred N. Steele (1901–59), a former Coca-Cola Company vice president, became managing director. His emphasis on gigantic advertising campaigns and sales promotions boosted the net earnings of Pepsi-Cola 11-fold during the 1950s, making it Coca-Cola's biggest competitor. Pepsi-Cola joined Frito-Lay, Inc. in 1965, the manufacturer of snack foods such as Fritos, Doritos, Lay's potato chips, and Rold Gold pretzels

The newly expanded business further diversified by buying three restaurant chains— Pizza Hut, Inc. (1977), Taco Bell Inc. (1978), and Kentucky Fried Chicken Corp. (1986; now known as KFC)—and Seven-Up International (1986), but in 1997 the restaurant chains were spun off into a new, distinct business called Tricon Global Restaurants, Inc. In 1998, PepsiCo purchased from the Seagram Company the Tropicana and Dole juice brands and merged with the Quaker Oats Company in 2001 to create a new division, Quaker Foods and Beverages.

Vision and mission of PEPSI -

Its mission is to be the world's premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to their employees, business partners and the communities in which they operate. And in everything they do, they strive for honesty, fairness and integrity.

PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today.

Vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Winning with Purpose is a performance evolution with Purpose. It is the next step on the path of PepsiCo, building on all that we have accomplished with Performance with Purpose over the past 12 years, while propelling the business into a fresh age of development and prosperity. It represents our vision of sustainably winning the marketplace and accelerating the development of the top line while maintaining their dedication to doing good for the planet and our communities. A clear set of policies is described to assist accomplish this vision: faster, stronger, and better.

The expected future price of PEPSI-

PepsiCo discovered something missing from many of his colleagues — development. Marketing and advertising investments have assisted in 2018 the owner of products such as Mountain Dew and Frito-Lay post-sales development of 3.7%. That involves 2 percent development in its beverage company in North America, which had been declining until recently. In comparison to colleagues such as Kellogg, Mondelez and Nestle, all of whom posted less remarkable development in revenues or even a decrease

To be sure, as PepsiCo looks at additional marketing and advertising spending, it is also planning to balance these investments with a cost-saving program that seeks to slash at least $1 billion annually by 2023. The program is an expansion of a previous savings plan anticipated to be completed after 2019.