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1. What is the difference between exaggeration and deception in advertising? 2. Why do companies exaggerate...

1. What is the difference between exaggeration and deception in advertising?

2. Why do companies exaggerate in advertising? Is it ethical?

3. When can disclaimers lead to positive and/or negative publicity?

4.How can marketers take advantage of laughable disclaimers in their advertising?

(Can i get a brief answer for these questions)

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Answer #1

ans 1=The distinction between exaggeration & false advertising is the difference between licit promotion & unlawful marketing claims. Puffery is a lawful method of promoting a commodity thru hyperbole / oversized declarations which can't be objectively verified. In contrast, false advertising happens when factually deceitful statements are utilized to promote a commodity. For instance, stating that a vehicle gets 35 miles / gallon when it really just gets 30 mpg is deceitful advertising.

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