Question

Walmart is licking its wounds from a terrible 4 th quarter in terms of its e-commerce performance. As Sturat Lauchlan writes, “There are many demographics, especially younger and professional segments, for whom Walmart is not the destination of choice online. This is a tough nut for Walmart to crack, and one that it can only break by more heavily marketing its services and proposition. Walmart needs to invest in evolving and adapting. If it doesn’t, it will become irrelevant.”

Walmart’s CMO has hired you as a marketing strategy consultant.

Provide a brief description of the industry, its market(s), economic trends, target audiences, and best practices.

a. Identify the main issues concerning Walmart.

b. Choose the most crucial challenge from the issues you identified. Explain why you believe it is the most challenging challenge.

c. Provide a number (at least three) of alternate solutions to addressing this challenge, and expand on the solution you believe is most appropriate.

d. Explain why your chosen solution is the best, and what positive and negative outcomes you believe it will generate.

Answer 1

a) lack of brands , poor customer service , old design and .architecture are concerned investment are main issues concerning walmart.

b)Lack of investment.

In the growing competative world , competitors such as lidl , amazon etc are outperforming walmart by investing more in availability of brand , new and modern design , intelligent shopping , discount and better human resource.

c)solutions

1.biulding more stores with increased capacity and items.

This is the most crucial as it will increase the market share , increase sales with customer satisfaction .It will save customer time and effort and in return walmart sales will be increased

2. focus on leadership(cost or benefit)

3. high technology and design

d) It is the best as explained above.

positive impacts - product development , high customer value.

negative outcomes - environment impact , overproduction in economy