Question

Outdoor Advertising is Perfectly Safe with Moderation 1. Through research, I believe that billboards add more...

Outdoor Advertising is Perfectly Safe with Moderation

1. Through research, I believe that billboards add more value to the consumers rather than be considered "sky trash". Billboards act as signs and give brands the opportunity to gain new customers. These signs help create retention and help other marketing variables as part of the IMC. The billboards also become unnoticeable for drivers that see them frequently so they are not distracting. For drivers that do not see them frequently, billboards act as a sense of direction and work as "wayfinding devices".

2. I believe that the regulation of billboards on private property is a case-by-case situation as other factors could prove important to whether regulation is necessary. Important variables such as the amount of traffic flowing past the private property, the road condition, and the content of the billboard should be considered. If the traffic flow is high then the billboard should not be overbearing to drivers so they can continue to drive without the dominant pressure of constant distraction. The road condition is important because if the road lacks street lights or can be extremely hard to navigate, then an additional distraction may be detrimental to the drivers. Finally, since the billboard remains outdoors available to all to see, it should be mindful of the content so that it does not leave negative effects on any possible minors.

3. I have not ever been too distracted by a digital billboard. I do not believe that digital billboards are distracting. Studies have shown that digital billboards are no more distracting than conventional billboards so the fact that they are digitalized would not make them any more dangerous. I believe this is due to the natural instinct of drivers to focus on their main objective, which is driving safely to their destination. Therefore, whenever something has the ability to grab their attention, they will only be distracted enough for the distraction not to impose on their safety. This is applied with several other road distractions such as passengers, side-road antics, and conventional billboards.

To reply/comment in the Discussion Forum: Do you agree or disagree with the group member on one or more points of discussion? Why or why not?   

Homework Answers

Answer #1

Billboards help companies to reach the masses and get consumer attraction. Billboards help companies to get new customers and at the same time it also provide information to the consumer that a particular product is available for consumption. For regular commuters it does not create any kind of distraction and for others they can act as identification mark for particular places. Even though billboards are large it does not impose any threat on the safety as drivers only give a glance at it and not full attention.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
2. SECURING THE WORKFORCE Diversity management in X-tech, a Japanese organisation This case is intended to...
2. SECURING THE WORKFORCE Diversity management in X-tech, a Japanese organisation This case is intended to be used as a basis for class discussion rather than as an illustration of the effective or ineffective handling of an administrative situation. The name of the company is disguised. INTRODUCTION In light of demographic concerns, in 2012, the Japanese government initiated an effort to change the work environment in order to secure the workforce of the future. Japan is world renowned for its...
3 SECURING THE WORKFORCE Diversity management in X-tech, a Japanese organisation This case is intended to...
3 SECURING THE WORKFORCE Diversity management in X-tech, a Japanese organisation This case is intended to be used as a basis for class discussion rather than as an illustration of the effective or ineffective handling of an administrative situation. The name of the company is disguised. INTRODUCTION In light of demographic concerns, in 2012, the Japanese government initiated an effort to change the work environment in order to secure the workforce of the future. Japan is world renowned for its...
Using the model proposed by Lafley and Charan, analyze how Apigee was able to drive innovation....
Using the model proposed by Lafley and Charan, analyze how Apigee was able to drive innovation. case:    W17400 APIGEE: PEOPLE MANAGEMENT PRACTICES AND THE CHALLENGE OF GROWTH Ranjeet Nambudiri, S. Ramnarayan, and Catherine Xavier wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be...
Please answer the following Case analysis questions 1-How is New Balance performing compared to its primary...
Please answer the following Case analysis questions 1-How is New Balance performing compared to its primary rivals? How will the acquisition of Reebok by Adidas impact the structure of the athletic shoe industry? Is this likely to be favorable or unfavorable for New Balance? 2- What issues does New Balance management need to address? 3-What recommendations would you make to New Balance Management? What does New Balance need to do to continue to be successful? Should management continue to invest...
In February 2012, the Pepsi Next product was launched into the US market. This case study...
In February 2012, the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Pepsi Next Case Study Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product...
Delta airlines case study Global strategy. Describe the current global strategy and provide evidence about how...
Delta airlines case study Global strategy. Describe the current global strategy and provide evidence about how the firms resources incompetencies support the given pressures regarding costs and local responsiveness. Describe entry modes have they usually used, and whether they are appropriate for the given strategy. Any key issues in their global strategy? casestudy: Atlanta, June 17, 2014. Sea of Delta employees and their families swarmed between food trucks, amusement park booths, and entertainment venues that were scattered throughout what would...
What role could the governance of ethics have played if it had been in existence in...
What role could the governance of ethics have played if it had been in existence in the organization? Assess the leadership of Enron from an ethical perspective. THE FALL OF ENRON: A STAKEHOLDER FAILURE Once upon a time, there was a gleaming headquarters office tower in Houston, with a giant tilted "£"' in front, slowly revolving in the Texas sun. The Enron Corporation, which once ranked among the top Fortune 500 companies, collapsed in 2001 under a mountain of debt...
Discuss ethical issues that can be identified in this case and the mode of managing ethics...
Discuss ethical issues that can be identified in this case and the mode of managing ethics Enron finds itself in this case. How would you describe the ethical culture and levels of trust at Enron? Provide reasons for your assessment. THE FALL OF ENRON: A STAKEHOLDER FAILURE Once upon a time, there was a gleaming headquarters office tower in Houston, with a giant tilted "£"' in front, slowly revolving in the Texas sun. The Enron Corporation, which once ranked among...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT