Question

marketing: what can I comment on this post?

Shoppers are always being affected by company marketing. Based on intrinsic behavioral biases there are always campaigned that target the psychological, behavioral, and demographic segmentation in advertisements.

Marketers can use the data they find from behavioral biases research to plan more effect advertisements to make customers buy more. The intrinsic value is more base on utility and follow trends in personal belief and lifestyle.

If marketers use these processes they will get more business from customers and customers will get more value from business.

I have seen this in affect in Amazon, Facebook, Walmart, and other stores.  

Answer 1

See, the most important part in this article is Utility Based Marketing, i.e marketing the product based on its usage, it work, its importance, its need with respect to the targeted customers, so that it will become intrinsic part of there life, and will remain with them till they ultimately ready to make the purchases.

The best example for this type of marketing is product marketing by Johnsons & Johnsons, Mothercare and other babycare related firms, they advertise there products based on the utility of softness, extremecare, low PH, natural, green etc. Thus creating new standards / benchmarks, making the customers to buy this products, following the trend of babycare and giving them more value in terms of healthcare, productivity, lifestyle and care.