Question

The process by which an innovation spreads and gets accepted by the population is called:

the innovation cycle

the product life cycle

the diffusion process

the communication process

"Making deals in pounds isn't easy when you're negotiating with someone who speaks in grams" is why many American firms are:

championing an international weight-loss program.

only doing business in Great Britain.

converting measures to the metric system.

offering to change customers' calculations into standards acceptable to American manufacturers.

Firms that tend to emphasize cultural sensitivity are MOST likely to advocate:

standardized products

customized products

global brands

global marketing programs

Answer 1

1. Option C

The process by which the use of an innovation, whether a product or service, spreads throughout a market group over time and over various categories of adopters is called diffusion of innovation.

2. Option C converting measures to metric system

This statement highlights the problems faced by different firms in international delaings due to different currencies and different measurement units.

3.Option B customized products.

To succeed globally a firm will have to provide customised products suited to the culture and requirements of a particular region.