President Donald Trump has tweeted many times about the “failing New York Times” newspaper. The CEO of NY Times has hired you as their new head of strategic planning. At the end of next week, you have to give a presentation on the major strategic forces affecting your firm and the newspaper industry at large. Using Porter’s framework, list 2 forces you will focus your presentation on and how they apply to the firm and/or industry.
First strategic forces we can concentrate on is the differentiation. It means firm will concentrate on uniqueness of its product. The product should be different from other products in the market. If we apply this differentiation and uniqueness in the product then it will definately crate market and as well as will capture the market gradually. This will benefit the firm as well as industry. When anybody will get uniqueness in the newspaper through writing, presentation of news and coverage of news it will automatically create the demand and the market also.
The second strategic forces we can concentrate on is the cost. At every time of production particularly in large scale we have to take care of the cost. To making it unique we can not bypass our costing scenario. We have to take care of that and it's a one of the major strategic component.
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